Spalding Set to be the Official 2024 Harlem Globetrotters Basketball Brand
Spalding Set to be the Official 2024 Harlem Globetrotters Basketball Brand in Multi-Year Partnership
The Harlem Globetrotters, a global icon in the world of entertainment and basketball, embark on the launch of their 2024 World Tour with Spalding, the #1 Basketball equipment brand in the world, as the exclusive ball partner. In partnership with Spalding and the NBL, the Harlem Globetrotters will be bringing their World Tour to the shores of Australia and New Zealand across June and July 2024.
The awe-inspiring team will bring an electrifying blend of basketball wizardry and family-friendly entertainment to over 400 cities around the world, and the NBL and Spalding are proud to announce that the Harlem Globetrotters will be returning to Australia and New Zealand as part of their 2024 World Tour. Kicking off with two shows at RAC Arena in Perth on June 22, this leg of the World Tour will see the Globetrotters play 18 shows in 15 cities across Australia and New Zealand, finishing up on July 15 at TSB Stadium in New Plymouth.
“We are thrilled by the momentum that our brand is experiencing across a variety of important consumer touchpoints. Having Spalding come on board as our official ball partner aligns us with one of the most iconic sporting brands in the world and gives us a powerful new position in the marketplace,” said Keith Dawkins, President of Harlem Globetrotters and Herschend Entertainment Studios. “We look forward to the impact that our new partners will bring to the Harlem Globetrotters, as we continue to reach millions of fans, act as a fertile playground for all of our business partners, and build toward our centennial anniversary.”
The multi-faceted partnership with Spalding is set to encompass overarching opportunities across consumer products and retail, reaching its global audience on and off the court. The official Spalding-Harlem Globetrotters ball product range will launch across Australia and New Zealand in mid-2024 in alignment with their local tour.
"Spalding prides itself on inspiring the next generation of athletes and continuing to advance basketball culture forward. In support, we are excited to partner with the Harlem Globetrotters who continue to influence the game in such a fun and positive way,” said Matt Murphy, Senior Vice President of Global Spalding. “Both brands have a passion for keeping the game at the forefront of entertainment. This partnership is a positive step for both companies to continue this mission and we are excited to share everything that we have in store."
Throughout its 97-year history, the Harlem Globetrotters continue to be celebrated as ambassadors of goodwill and sportsmanship. Renowned for their exceptional athleticism, trick shots and heartwarming interactions with fans of all ages, they are sure to captivate audiences with never-before-seen tricks, fan engagement, and heartwarming moments that have become synonymous with the Harlem Globetrotters.
About Harlem Globetrotters
The World-Famous Harlem Globetrotters – THE originators of basketball style, captured by dynamic athletes with unmatched skills and influencers of today’s game. The team has showcased their iconic brand of basketball in over 124 countries and territories across six continents since 1926. Winners of 2 Cynopsis Sports Media Awards and Emmy nominated for their hit NBC weekly series, “Harlem Globetrotters: Play it Forward,” they continue to break barriers and stand as leaders across diversity, equity, and inclusion. Proud inductees into the Naismith Memorial Basketball Hall of Fame, their mission continues to advance the game of basketball and deliver exciting and interactive entertainment to the world. If you have ever seen a jump shot, slam dunk or a half-court hook shot, you have witnessed the creative moves made famous by the Globetrotters.